How we grew total sales by 50% in under 2 weeks

50%

total sales growth

$71K

in monthly incremental sales gained

10x

more impressions for the same spend

The Challenge

Sales were declining for four months straight

Nomadz, an agency, was managing PPC for this brand: offshore account managers kept saying everything was fine while sales dropped by 20% month on month.

Over time, the drop in sales caused organic rank to plummet, further causing sales to decline.

This brand was on course for a death spiral: at risk of losing three years of growth due to blatant mismanagement.

Lifetime spend vs. sales — years of growth rolling over into decline under the prior agency.

The Discovery

Their agency was covering up their poor performance

Nomadz was barely updating campaigns every two weeks: some campaigns hadn't been touched in months: competitors adjusted their strategies while Nomadz was asleep at the wheel.

There was clearly no strategy involved: bids were being guessed at, costing this brand thousands of dollars a day in lost sales and wasted spend.

Worse yet, they were only running 20 keywords per ASIN with extremely poor coverage: they were missing out on keywords with thousands of relevant searches a day.

Bid-change history — a handful of erratic, unexplained edits across four months.

The Solution

Regain organic rank and scale impressions

Laurence was immediately able to identify thousands of previously untargeted keywords.

Then, using our proprietary statistical models, Laurence was able to calculate conversion rates for every one of these keywords and bid optimally for each one.

This allowed us to get 10x more impressions for the same spend, increasing click volume and order count by 1.5x.

Daily impressions, clicks, and orders — about 10× more impressions for the same spend.

The Result

Reverse the lost sales velocity within two weeks

Right away, we were able to pick up months of lost sales velocity, causing organic sales to grow right away.

Sales volume has doubled while TACOS remains below 15%.

Most importantly, Laurence was able to achieve this growth profitably without cannibalizing organic sales.

Daily store revenue and ad sales — daily sales up ~50% within two weeks.

Daily PPC profit (ad sales − ad spend) — a clear step-change up after launch.

I was up all night for months wondering why our sales were dropping. In 30 minutes the team at Laurence told us more about our account than our agency had in months, and their performance has been incredible!

Founder — Cleaning & Repairs Brand

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