“I’ve been really impressed by Laurence’s focus on margin and profits.”
Chris GarcinCEO & Co-founder @ Pit Viper
Advertising is a math problem.
Solve it with Laurence.
Laurence is the AI platform that drives profitable Amazon growth
Your catalog.
Laurence starts with what you already sell; every product, exactly as it trades on Amazon.
Intent, mapped.
Every phrase buyers type, clustered into the niches they actually shop.
Your goals, optimized.
Laurence calculates bids based on your brand goals from profit to lifetime value and more.
And beyond ads.
Everything the system learns feeds back into the bids, every hour, across the whole account.
Volumizing Mascara: Blackest Black, 0.34 fl oz
★★★★★4.6(18,204)
$34.99
Lengthening Mascara: Brown Black, 0.32 fl oz
★★★★★4.6(9,317)
$32.99
Tubing Mascara: Smudge-Proof Black, 0.27 fl oz
★★★★★4.5(5,120)
$29.99
Brow Lamination Gel: Clear Hold, 0.28 fl oz
★★★★★4.4(6,441)
$19.99
Liquid Eyeliner Pen: Matte Black, 0.05 fl oz
★★★★★4.7(12,884)
$24.99
Lash Growth Serum: Peptide Complex, 0.17 fl oz
★★★★★4.6(3,864)
$48.99
Lash Primer: White Base Coat, 0.3 fl oz
★★★★★4.5(2,708)
$22.99
Eyelash Curler: Stainless Steel, 2 Refill Pads
★★★★★4.3(1,592)
$16.99
Volumizing Mascara: Deep Brown, 0.34 fl oz
★★★★★4.5(7,032)
$34.99
Volumizing Mascara: Blackest Black, 0.34 fl oz
★★★★★4.6(18,204)
$34.99
- Buildable volume in two coats, no clumps or flaking
- Tapered fiber brush lifts and separates every lash
- Smudge- and sweat-resistant wear for up to 16 hours
- Ophthalmologist-tested, safe for contact lens wearers
mascara1,208
mascara9.2%$2.61$2.73▲volume mascara8.9%$2.55black mascara8.7%$2.48$2.60▲
mascara for volume8.6%$2.46lengthening mascara8.4%$2.41waterproof mascara8.1%$2.33
volumizing mascara7.9%$2.27clump-free mascara7.6%$2.18best mascara7.4%$2.12
mascara black7.1%$2.04long lasting mascara6.9%$1.97$1.87▼tubing mascara6.5%$1.86
fiber mascara6.2%$1.76smudge proof mascara6.0%$1.69mascara for short lashes5.8%$1.63
jet black mascara5.6%$1.56$1.48▼mascara no clumps5.4%$1.51$1.45▼+1,191
lash care934
lash serum5.2%$1.33eyelash growth serum6.1%$1.59lash primer5.4%$1.41$1.46▲
lash conditioner5.1%$1.30eyelash serum5.0%$1.26lash growth4.8%$1.18
lash lift at home4.7%$1.15$1.20▲peptide lash serum4.6%$1.12$1.07▼
lash boost treatment4.5%$1.08$1.02▼eyelash primer4.3%$1.02
serum for thin lashes4.2%$0.99lash strengthening serum4.1%$0.95+922
eyeliner & brow612
liquid eyeliner7.3%$1.71$1.79▲brow gel6.9%$1.61$1.53▼
felt tip eyeliner6.6%$1.51eyeliner pen black6.4%$1.46$1.54▲
waterproof liquid eyeliner6.3%$1.43brow lamination kit5.9%$1.30$1.23▼
winged eyeliner pen5.6%$1.22clear brow gel5.3%$1.15
smudge proof eyeliner5.1%$1.08tinted brow gel5.0%$1.05+602
lash tools415
eyelash curler6.8%$1.54$1.63▲lash comb6.2%$1.41$1.46▲
heated eyelash curler5.7%$1.29$1.23▼lash separator5.5%$1.23
eyelash curler refill pads5.3%$1.17lash brush4.9%$1.08
mini eyelash curler4.4%$0.95stainless lash curler4.2%$0.90
eyelash curler with pads4.0%$0.86+406
mascara812,40412,4061,141black mascara704,91811,283981waterproof mascara402,6337,215584lash serum342,8766,522339eyelash serum204,9184,161208liquid eyeliner371,5596,102445eyelash curler241,1204,388298
OPTIMIZE FOR
ProfitCONTRIBUTION MARGIN
Lifetime valueREPEAT-ADJUSTED
Revenue growthTOP LINE
Market shareCATEGORY UNITS
UNIT ECONOMICS · VOLUMIZING MASCARASALE PRICE$34.99
Referral fee 15%−$5.25
FBA fees small standard size−$3.65
Returns 2.5% rate−$0.87
COGS landed unit cost−$5.63
Contribution margin $19.59 · 56%
WHAT A CLICK IS WORTH
CVR9.2%×AOV$48.20×MARGIN56%=PER CLICK$2.48
margin carried straight through from the economics above
THIS HOUR’S BID
mascaraEXACTOLD BID$1.54
NEW BID$2.48
profit-positive while CPC ≤ $2.48
LISTING OPTIMIZATION
+11%CTR
BEFOREVolumizing Mascara - Blackest Black
AFTERVolumizing Mascara - Waterproof, Clump-Free Volume
tapered fiber brush added to bullet 2
smudge-proof, no flaking moved to bullet 1
Title rewritten from converting search terms
BACKEND SEO
214terms
wimperntuschemascara for hooded eyesmascara alargadoralash lengtheningfiber brush wandmascara blackvolume lash primerno clump formulamascara waterprooftubing formulablackest blackeyelash curlerbrow gel clearlash serum peptidemascara 0.34 ozsmudge proof
+202 more, refreshed hourly
Hidden keywords refreshed from real searches
INVENTORY
34days of cover
today+10 wksREORDER POINT
on hand4,180 units
selling123 units/day
reorder bySep 3
Sized from live sales velocity, to hold rank through Q4
SALES VELOCITY FORECAST
+38%units/wk by Q4
Projected from the same conversion evidence
Trusted by 8 and 9-figure brands on Amazon
The profit math you always wanted
Ad spend calibrated to your true margins
(12,000impressions×3.2%CTR)×(12.4%CVR×$38average order value×32%your margin−$1.15CPC)=$138profit
now runs your ads.
Laurence fully autonomously optimizes toward any goal: guided by a strict understanding of each SKU's profitability.
Organic Rank
#9 · ▲8 / 30d
Market Share
3.58% of purchases
Auction Dynamics
$1.49 CPC · hourly
Top of SearchImpr 9,410 (19%) · CVR 21.9% · CPC $2.20 · ROAS 3.8x
Rest of SearchImpr 31,650 (65%) · CVR 11.9% · CPC $1.38 · ROAS 3.3x
Detail PageImpr 7,650 (16%) · CVR 7.5% · CPC $1.24 · ROAS 2.3x
ball area = clicks at that price · ink ball = latest
Placements
Every placement needs to be priced differently
bar = what a click is worth · tick = the price paid
Dayparting
peak Sat 13:00
00
03
06
09
12
15
18
21
Mon
Tue
Wed
Thu
Fri
Sat
Sun
11.7%21.5%CVR · low → high · 7d attribution
Incrementality
90% incremental
Branded searches
Capped pool: defended at the lowest bid that keeps the shelf
Would happen anyway60%
Incremental40%
Non-branded searches
Open pool: where the growth dollars go
10%
Incremental90%
One platform for all of Amazon
All your reporting in one place. Laurence lives in your Slack and email and connects to your agents so you can learn whatever you want, right away.
Laurence · Ask● LIVE
Y
You
Why did my CAC fall in July?
L
Laurence
New-to-brand CAC came down from $12.40 to $9.85. Spend held flat while more of it moved onto proven non-branded terms.
Trusted by the best marketing teams.
“Laurence has grown our Amazon volume significantly while holding CAC steady.”
Andrew CarrollMarketing Director @ Fi
“They handle the top-of-class execution so it’s hands-off on our end.”
Jayden JonesDirector of Marketplace @ SPYLT